E&S Solutions has more than ten years of experience in the development and implementation of platforms to enable a business to conduct e-commerce.
At E&S Solutions we have built and deployed integrated systems for seamless and efficient e-commerce. We have learned first-hand of the pitfalls resulting from dependence on the eBay and Amazon marketplaces for web traffic and e-commerce and are here to help you build your own brand and online presence.
Why is e-commerce so important for small businesses?
Unless enterprises have enabled their customers to conduct business online within a fully integrated digital platform then they are operating less efficiently than e-commerce enabled competitors and ignoring massive customer signals that this is the way they want to conduct business. The amount of on-line activity is increasing at exponential rates and a significant part of this online activity are transactions. Everybody is looking to save time. Whether it’s a business and all the employees that make up that business or individual end users, e-commerce is a platform that consumers and businesses have found they can utilize to save time. This trend is not going to reverse – in fact, it’s more likely to continue to accelerate. Businesses that have not established e-commerce platforms and already started the process to drive traffic to their websites are running out of time.
Why is e-commerce so difficult for small businesses?
Almost every business enterprise knows e-commerce is important, but not all businesses really understand there’s much more to e-commerce than a shopping cart. Even for those that do, and have deployed fully integrated digital systems, unless they have also developed a sophisticated strategy to drive traffic to their website they are likely to have found they largely wasted their money. There are nearly one billion websites already established on the internet and simply deploying a shopping cart on a website will fail because no one will ever find it.
Developing traffic to a site and then getting that traffic to conduct business is not easy and is the fundamental challenge that small businesses face.
A fully integrated digital platform enables a business to be more competitive while also meeting the needs of the consumer. If a business elects not to deploy these capabilities, then it is only a matter of time before they go out of business – firstly because they are less efficient than their competition and secondly because they are not providing the platform to do business that customers are increasingly adopting.
Small and Medium Business Enterprises
E-commerce is far more than an online catalog and shopping cart simply established for facilitating on-line transactions. In fact, for successful e-commerce, the cart is no more than the final component of a fully integrated digital system designed to enhance the overall customer experience.
Effective use of the internet and e-commerce are unavoidable realities of the modern business environment. Any small to medium size business that’s failing to treat this trend as its highest priority faces a serious risk of reduced efficiency and competitiveness, thereby placing itself at serious risk of failure in the medium to long-term. Building relevant web traffic for the purposes of customer acquisition must become the central focus of small and medium size business enterprises.